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BrightPlanet Acquires Mata Hari
(SIOUX FALLS, SD) — BrightPlanet.com, an Internet content company, has acquired Mata Hari, a commercially proven and award-winning Web search tool from VisualMetrics Corp. The acquisition is a key step in a process that BrightPlanet.com claims will bring dramatic changes in the way Internet content is searched and retrieved from the World Wide Web.

"The frustration of searchers finding quality search results continues to grow," Thane Paulsen, General Manager of BrightPlanet.com said. "There have been few recent major discoveries concerning improvements in search technologies. Mata Hari is the first intelligent tool for retrieving and managing information from the Internet."

Powered by brand new technology Mata Hari works on top of nearly 600 Internet search engines to target and filter the information you want. Mata Hari allows you to pose multiple queries to multiple search engines simultaneously.

"Mata Hari is the first Internet search agent with the innate power to match your intelligence as a user," Paulsen said. "BrightPlanet.com, with the Mata Hari acquisition, is prepared to take the capabilities of Mata Hari to a new level by capitalizing on newly discovered information about Web content that will radically change the way Internet search engines are used. We will rename and reposition the Mata Hari search tool as part of the process."

BrightPlanet.com LLC is an Internet content company that develops and markets unique technologies to discover, retrieve, aggregate, qualify and classify Web content. The two companies that have joined forces to create BrightPlanet.com are VisualMetrics Corp. of Iowa City, Iowa and Paulsen Marketing Communications of Sioux Falls, South Dakota. VisualMetrics is a systems software company that was the developer of the Mata Hari search tool. Paulsen Marketing Communications is a marketing, advertising and public relations company with a growing specialization in Web development.

For questions about the Bright Planet.com/Mata Hari acquisition story, please contact Bryan Bjerke at Paulsen Marketing, (605) 336-1746..

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BrightPlanet's Enterprise Services division is a premier provider of Internet content infrastructure and search data to Web-enabled businesses using automated technologies for content discovery, retrieval, aggregation, qualification and classification. Its Professional Services division provides search content tools and authoritative search sites to individual information professionals.

BrightPlanet.com LLC is a privately held company founded in 1999 and based in Sioux Falls, SD. Its corporate Web site is at http://www.brightplanet.com.

 
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