A BRIGHTPLANET WHITE PAPER

Download the Complete Whitepaper in PDF Format

BrightPlanet Corporation
Released: December 2004

Executive Summary

Enterprises have vast and rapidly growing intellectual capital locked up in internal document stovepipes. The Internet is now an invaluable source of information for competitive and marketing intelligence, compliance issues and customer feedback. In larger companies, internal Web sites are proliferating by numbers ranging from the tens to thousands, often without enterprise-wide knowledge or access. The inability of the enterprise to harness these essential content assets creates massive waste and undercuts competitive advantage.

Enterprises have "IT indigestion" when it comes to documents. Early approaches to enterprise content management (ECM) or content integration (ECI) have proven to be complex, costly, slow to deploy and labor-intensive. The integration of internal documents has been miniscule and external assets have been completely ignored. User adoption of the systems has often been disappointing.

BrightPlanet’s Deep Federation Portal™ can harvest, consolidate, index, categorize and present internal and external Web content with unprecedented power and automation. These advantages lead to enterprise-wide scalability, higher quality results, and significantly shorter and less costly start-up and maintenance requirements than any competing document integration alternative.

BrightPlanet’s advantages arise from unique and optimized technology and an overall design specifically geared to the requirements of document federation. Systems are simple to set-up and maintain. BrightPlanet uniquely categorizes documents based on their full-text representation — avoiding the costly "two-step shuffle" of category metatagging — while increasing flexibility.

BrightPlanet’s Deep Federation Portal delivers these bottom-line benefits:

• Content portals or portlets are built in days, not months, with higher quality indexing and categorizing of content
• Site growth and maintenance month after month is achieved with a fraction of the labor and cost required by competing alternatives
• Internal and external document assets alike can be integrated
• The quality of document placements and results rankings leads to user satisfaction and higher adoption rates
• Configuration to harvest sources is automatic and "self-healing"
• The system can cost-effectively scale to embrace all of the document assets needed by the enterprise.

BrightPlanet’s architecture and open APIs also support enterprise information integration (EII) when federation with structured data or integration with third party toolsets in analysis, data visualization or other specialized applications is desired. BrightPlanet offers a responsive solution to overcome today’s tyranny of low expectations for obtaining value from document assets.